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Sierra is a retailer that specializes in offering discounted prices on brand name outdoor gear, clothing, footwear, and home goods. It purchases overstocks, closeouts, and second-hand items from various manufacturers and sells them at a significant discount, typically 35-70% off the original price. This business model allows customers to purchase high-quality products at a lower cost. Sierra has a long history, dating back to 1986 when it was a small catalog and warehouse that aimed to make expensive labels more affordable. Over the years, the company has expanded to include physical stores across the US, offering a wide range of products for outdoor enthusiasts. The brand has also received positive reviews from customers, with one store earning 4 out of 5 stars based on customer feedback. Sierra's business model focuses on providing customers with a wide selection of products at discounted prices, making it a popular destination for those looking for affordable outdoor gear and clothing. While some customers have reported issues with receiving defective or low-quality items, the company's efforts to offer discounted products have been well-received by many customers who appreciate the value for money.